Graphic Designer: the logical artist

Alana Lemke Creative, Design, graphic design, Marketing

We are all familiar with the theory that states each side (left/right) of our brain is responsible for different functions or thinking, and that individuals may be more dominant in one of these. Those considered “left-brained” might make great lawyers, accountants or engineers. We can thank this left side for strengths such as: Language Math Analytical Thinking Logic and Reasoning …

Michigan Marketing

5 Reasons to Hire a Marketing Company Instead of Doing It Yourself

Brian Town graphic design

5 Reasons to Hire a Marketing Company Instead of Doing It Yourself In this day and age, there are endless marketing avenues to help boost your business. And by hiring a high-performance marketing company, you can more easily gain access and tap into a wider range of possibilities. Below is a plethora of reasons why you should outsource to a …

Lansing web design

Maximize Graphic Design for your Business eBook

Melissa Meschke graphic design, Marketing

If you’re a business professional plugging into social media and content marketing strategies, then you might be familiar with eBook marketing. But if not, the idea is this: if you can funnel your expertise into the creation of a bookworthy resource, people are more than willing to sign up for your email newsletter or follow you on Twitter in return. …

Myths Of Graphic Design

Myths of Graphic Design

Michigan Creative Blogging, graphic design

Graphic designers are often faced with many false ideas surrounding the profession. Most people seem to have some sort of preconceived false outlook on what the job actually is and the responsibilities that it carries. In this post I will be talking about a few of these many different myths of graphic design. One of the most common myths that …

Myths Of Graphic Design

The Basics of Graphic Design

Siobhan Findlay Blogging, graphic design

In order to better understand the basics of graphic design, it’s best to first know the definition. Graphic design is defined by dictionary.com as “the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect”. The definition starts off as describing graphic design as an art. …

lansing graphic design

The Importance Of Graphic Design In Marketing

Brian Town graphic design, Marketing

  Graphic Design is “the art or skill of combining text and pictures in advertisements, magazines, or books.” As a highly visual society we cannot seem to go a day without noticing the golden arches, that is McDonald’s or the goddess of Starbucks. These are just a few of the worldwide logos and designs behind strong brands. Often time’s people …