Writing isn’t dead, and you should be doing it

Katie Kennedy Advertising, Blogging, Branding, Business, content marketing, Cool, Creative, culture, Facebook, Inspiration, Instagram, Lansing, Marketing, Michigan, Michigan Creative, Michigan State University, storytelling, Web

Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …

Take note of these back to back national days: Mental Health Day & Depression Screening Day

Katie Kennedy Blogging, Branding, Business, Creative, culture, Facebook, Health, Healthy business, Internet, Michigan, PSA, Remember, Web

Every single day seems to be a national day for something, except these two are important. You may not be aware of it, but yesterday, October 10th was National Mental Health Day. It was posted about all over social media, creating awareness for mental health, and resources too. Just about every influencer and many people on social media had something to …

Video Ads: If You’re Not Utilizing Them Now, You Should Be

Brian Town Blogging, Business, Commercials, culture, Digital Marketing, Facebook, Michigan, Michigan Creative, Social Media, storytelling, Video, Videography

The video age is upon us, my friends, and Michigan Creative wants to help make sure that your business is not falling behind. Log-in to your Facebook account and start scrolling through the Newsfeed. If you’re like most people, as soon as you log on, you’re going to see numerous videos on vast topics ranging from food, politics, or the …

The Nitty Gritty of Social Media: What Social Media Managers Do For You

Chloe Reynolds Advertising, Blogging, Facebook, Marketing, Pinterest, Promotion, Social Media, Twitter

During one of many occupational crises I’ve experienced in college as I frantically tried to figure out what I wanted to do for the rest of my life during the allotted four years, one potential career path I came upon was social media. This seemed like a good way to go, it was standard work hours and I’d spend my …

Michigan Creative

Get Results From Facebook Ads On A Budget!

Ariel Sharfman Facebook, Promotion

 First and foremost it goes without saying every business wants to advertise wisely, without spending large amounts of money on that advertising. A primitive step in gaining fruitful exposure is in the selection process, of a well-targeted audience. The ultimate goal of any business is to capture, inspire, and motivate their audience to act and stand behind their company. The …

Social Media Michigan

Businesses with ‘friend’ Facebook pages are missing out

Melissa Meschke Business, Facebook, Marketing, Social Media

When Facebook was first released back in 2004, there was a limited demographic of people who could even sign up for the platform. Moving forward, that demographic expanded quickly, but it took until 2007 (according to Business Week) to create the very first business Facebook page: The Fan Page. Since then, Facebook has developed the business pages from ‘fan pages’ to business accounts …

Why Buying Facebook Likes is a Bad Idea

Melissa Meschke Business, Facebook, Marketing, Social Media

But it’s the ultimate ‘get popular fast scheme’, right? Wrong. Buying likes for your business’s Facebook page actually does more harm than good to your Facebook page. It seems like the perfect plan; just spend a couple hundred bucks and you can add hundreds or even thousands of likes for your Facebook page. It’ll make you look more popular, raise engagement, …

Why the Word ‘Guru’ Doesn’t Belong in Marketing

Melissa Meschke Business, Facebook, Internet, Marketing, Social Media, Technology, Uncategorized

“The need to call ones self a Guru is a misguided attempt at creating a degree of self importance and an effort to get people to see that social media is an important part of any marketing strategy now.” ~Anise Smith Raise your hand if you’ve heard the terms social media guru, internet marketing guru,  or digital marketing guru. For a …

Finally Finding What is Right For Me

Michigan Creative Blogging, Business, Facebook, Internet, Internship, LinkedIn, Marketing, Michigan, Michigan Creative, Video, Web Design

I recently started my summer by working as a Graphic Design Intern at Michigan Creative. I remember starting at Olivet College and had no idea what I actually wanted to do for the rest of my life. That really seems like the hardest thing to figure out while growing up. I changed my major a couple times and ended up …