view from my desk

I didn’t have access to a window at my desk… so I sought new employment

Jennifer Putmon Creative, Health, Inspiration, Michigan Creative, Motivation

Let’s chat a bit about the correlation between productivity and access to natural light. You know that feeling you get when it’s super dark and junky outside? Those of you from Michigan know this well. Picture this: you’re stuck inside “working” and all you feel like doing is laying in bed, watching Netflix, and crushing some junk food. Accordingly, you’ve …

Not All Videos are Created (or Produced) Equally

Chloe Reynolds Creative, Michigan Creative, Video, Videography, Wedding video

Between freelancing and a full-time video job, I get to experience all different kinds of video production. I’ve had the chance to work video for weddings, marketing, vlogs for social media, and do so many other types. When, I tell people I’ve done wedding and marketing videos, the reaction is usually something like, “that makes sense, all video is kind …

5 Tips to Help You Survive a Long Distance Relationship

Brooke Reed Creative, Love, Michigan Creative

As business employers or employees, sometimes our careers might take us to new places for an extended period of time. It may be a business trip out of the country, a seminar that takes place out-of-state, or an opportunity that leaves you thousands of miles away from your loved ones for a few months. How does one cope with this …

Writing isn’t dead, and you should be doing it

Katie Kennedy Advertising, Blogging, Branding, Business, content marketing, Cool, Creative, culture, Facebook, Inspiration, Instagram, Lansing, Marketing, Michigan, Michigan Creative, Michigan State University, storytelling, Web

Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …

Take note of these back to back national days: Mental Health Day & Depression Screening Day

Katie Kennedy Blogging, Branding, Business, Creative, culture, Facebook, Health, Healthy business, Internet, Michigan, PSA, Remember, Web

Every single day seems to be a national day for something, except these two are important. You may not be aware of it, but yesterday, October 10th was National Mental Health Day. It was posted about all over social media, creating awareness for mental health, and resources too. Just about every influencer and many people on social media had something to …

your business is a tree

Let’s talk about your health and how it affects your business

Katie Kennedy Creative, culture, Health, Healthy business, Image, Internet, Lansing, Love, Michigan, Michigan Creative, Michigan State University, Motivation, PSA, Remember, Web

Health: mental, physical, emotional. It’s something you’re probably tired of reading and talking about, but hear us out on this one. It’s something that controls your life, even when you don’t think it might be. Your health is crucial to be thinking about, day in and day out. It has a huge affect on your business, whether or not you’re …

creative fire

Get yourself out of a rut and start a roaring creative fire

Katie Kennedy Business, Cool, Creative, culture, Inspiration, Michigan, Michigan Creative, Remember, Web, Web Design

We’ve all been there. Everyone has felt, at one time or another, like there was no way we could do or create or write a single thing, like all brain function has been exhausted. We’ve all felt stuck, and that really stinks because that’s our job at it’s core at Michigan Creative. What can you do when you seemingly lose …

business

Human beings are storytellers by nature.

Brian Town Blogging, Branding, Creative, storytelling

Human beings are storytellers by nature. Increasingly, businesses are finding ways of tapping into our affinity for stories and discovering the power than can be unlocked by telling a simple tale. When Simon Sinek says in his TED Talk that “people don’t buy what you do, they buy why you do it,” he is speaking to the kind of business-client …

branding

How A Rebrand Can Change Your Business

Brian Town Advertising, Blogging, Branding, Creative, Marketing

A rebrand is often the hardest and scariest part of any business attempting to change. Convincing others that this is the right decision and keeping your old, loyal audience is tricky. A rebranding process requires immense focus to pull off and Jagermeister is knee deep in a total rebranding process right now. I applaud them for trying to change their image. The …

michigan creative marketing

4 Tips to Choosing the Right Marketing Company for Your Business

Brian Town Creative, Marketing, Michigan Creative

4 Tips to Choosing the Right Marketing Company for Your Business While the online world can impressively provide endless possibilities for business owners, its vastness can sometimes be overwhelming and confusing. Particularly, choosing the right marketing company for your business can be a tricky and challenging affair. There are literally over 120,000 agencies in the United States alone and more …