Avoiding a Branding Identity Crises.

Shaunie Cauley Blogging, Branding, Creative, Marketing

Brand Standards Guide: What is it?   Certain companies come to mind when looking for a particular product or service, like Target or Walmart; likewise, most people can easily identify a Target branded message from a Walmart advertisement? Many can do this without needing to see things like the company’s logo. When we think of our favorite brands, we think of …

How to prepare your office for the holidays

Elizabeth Carter Blogging, Creative, Michigan Creative

Even though Halloween was just a few weeks ago, it’s never too early to prepare your company for the holidays. The holiday season can be stressful and hectic, but with organization and preparation, it can be a painless and enjoyable time. Start Early When it comes to holiday preparation, the earlier the better. It’s important to reflect on what your …

Photoshoot Spots: Lansing Edition

Siobhan Findlay Creative

Over the past few months I have been taking photos for Michigan Creative’s new website (coming soon!) and have been taking each person on staff to a location of their choosing for their photos. Between these shoots, my own freelance shoots, and just shooting for fun while I lived in the Lansing area, I have found quite a few really …

Michigan’s Top 5 Cinnamon Rolls

Chloe Reynolds Creative

One of my top missions in life, besides creating high quality video and photo material, is to find the best cinnamon roll in Michigan. Each place I travel to, I visit a popular bakery in that city and try their cinnamon rolls. In case you were on a similar mission, I decided to provide you with my Top 5.  1. …

Graphic Designer: the logical artist

Alana Lemke Creative, Design, graphic design, Marketing

We are all familiar with the theory that states each side (left/right) of our brain is responsible for different functions or thinking, and that individuals may be more dominant in one of these. Those considered “left-brained” might make great lawyers, accountants or engineers. We can thank this left side for strengths such as: Language Math Analytical Thinking Logic and Reasoning …

view from my desk

I didn’t have access to a window at my desk… so I sought new employment

Jennifer Putmon Creative, Michigan Creative

Let’s chat a bit about the correlation between productivity and access to natural light. You know that feeling you get when it’s super dark and junky outside? Those of you from Michigan know this well. Picture this: you’re stuck inside “working” and all you feel like doing is laying in bed, watching Netflix, and crushing some junk food. Accordingly, you’ve …

Not All Videos are Created (or Produced) Equally

Chloe Reynolds Creative, Michigan Creative, Video

Between freelancing and a full-time video job, I get to experience all different kinds of video production. I’ve had the chance to work video for weddings, marketing, vlogs for social media, and do so many other types. When, I tell people I’ve done wedding and marketing videos, the reaction is usually something like, “that makes sense, all video is kind …

5 Tips to Help You Survive a Long Distance Relationship

Brooke Reed Creative, Michigan Creative

As business employers or employees, sometimes our careers might take us to new places for an extended period of time. It may be a business trip out of the country, a seminar that takes place out-of-state, or an opportunity that leaves you thousands of miles away from your loved ones for a few months. How does one cope with this …

Maximize Graphic Design for your Business eBook Pt. II: Utilizing Stock Photos

Katie Kennedy Blogging, Branding, Creative, Design, Marketing, Michigan Creative, Web, Web Design

Below is the blog we published previously on maximizing graphic design for your business eBook. We still think that you need great imagery when creating an eBook, and utilizing quality stock photos can help you reach that goal. Adding personal touches through Canva or another editing software is just the cherry on top. We were recently contacted by Amos Struck, a …