Writing isn’t dead, and you should be doing it

Katie Kennedy Advertising, Blogging, Branding, Business, content marketing, Cool, Creative, culture, Facebook, Inspiration, Instagram, Lansing, Marketing, Michigan, Michigan Creative, Michigan State University, storytelling, Web

Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …

Michigan Marketing

5 Reasons to Hire a Marketing Company Instead of Doing It Yourself

Brian Town Business, content marketing, graphic design

5 Reasons to Hire a Marketing Company Instead of Doing It Yourself In this day and age, there are endless marketing avenues to help boost your business. And by hiring a high-performance marketing company, you can more easily gain access and tap into a wider range of possibilities. Below is a plethora of reasons why you should outsource to a …

Instagram Zoom Is Here, Make The Most Of It.

Brian Town Blogging, content marketing, Instagram, Social Media

My parents dreams have come true now that Instagram Zoom has been launched. Instead of taking a screenshot of the photo posted so they can get a closer look without reading glasses, this feature is now built into the app itself. Instagram has made many bold moves in recent weeks, such as launching Instagram Stories. The Facebook-owned company launched this …

Michigan web design

Hosting on a Private Video Server, or YouTube?

Brian Town content marketing, Marketing, SEO, Social Media, Video

Question: If we’re hosting videos on a private server, aren’t we missing out on the SEO benefits of YouTube?   The answer to this is complex, but the short answer is: not necessarily. There is certainly a time and a place for YouTube – which we can post to, by the way, as determined by our marketing strategy for your …

Michigan web design

7 Ideas for Your Podcast Outreach Strategy

Melissa Meschke Audio, content marketing, Marketing, Networking

Well, it’s official: the Business Machine Podcast is picking up speed. Months ago, when our CEO Brian Town realized that he could host a podcast just as well as anyone else, he jumped right in. And we’re all glad he did: the podcast has been a great way to build a community around startups, entrepreneurs, and marketing junkies like ourselves. …

Lansing web design

Maximize Graphic Design for your Business eBook

Melissa Meschke Business, content marketing, graphic design, Marketing

If you’re a business professional plugging into social media and content marketing strategies, then you might be familiar with eBook marketing. But if not, the idea is this: if you can funnel your expertise into the creation of a bookworthy resource, people are more than willing to sign up for your email newsletter or follow you on Twitter in return. …