Creating Logos & Brands.

Michigan Creative Blogging, Branding, Marketing

Logos are all around us. If you pay attention while you’re walking, driving, or just sitting around you will see how everything has a logo or brand that you recognize. People who design have a process of how they create logos. They make sure that people will remember and be able to point out a logo they recognize. It doesn’t …

Does Supporting a Cause Hurt Your Business?

Brian Town Blogging, Branding, Marketing

Today I came across an awesome viral ad for Burger King. In San Francisco for Pride Week, Burger King added a new burger to their menu, the Proud Whopper. Every customer, of every orientation, looked so baffled by the new addition and would repeatedly ask, “What’s different about it?” Eventually when unwrapping their burger and tasting it, they come across …

Commercials That Don’t Make You Want to Change the Channel? No Way!

Brian Town Blogging, Branding, Video

When your favorite show goes to a commercial break, do you change the channel until it comes back? Mute your TV? Make yourself a snack? Anything to avoid those 5 long minutes of boredom while you wait? If you don’t do any of these things, or anything else for that matter, and you just sit and try to pay attention …

Why does YOUR business need video?

Brian Town Blogging, Branding, Video

A lot of people think that their business is doing just fine without videos, but have you ever thought about how much better your business might be doing if you did have video? It’s been shown that people actually spend more time on a website or a page if it has a video. A lot of people prefer to watch …