branding

How A Rebrand Can Change Your Business

Brian Town Blogging, Branding, Creative, Marketing

A rebrand is often the hardest and scariest part of any business attempting to change. Convincing others that this is the right decision and keeping your old, loyal audience is tricky. A rebranding process requires immense focus to pull off and Jagermeister is knee deep in a total rebranding process right now. I applaud them for trying to change their image. The …

video production

Using Video to Distinguish your Business

Brian Town Blogging, Branding, Video

You have outdone yourself Google, well played. Google recently released another 2-minute video campaign about the new Google Pixel 2 and it’s awesome. Their theme is titled “Ask more of your phone” and, according to the press materials, “It’s a film that celebrates Google’s love for questions and how they push us forward and tee’s up Google Pixel 2 as the …

michigan marketing company

Brian Town is Featured on Michigan Business Rap

Brian Town Blogging, Branding, Marketing

About Michigan Business Rap Michigan Business Rap is a radio program which produces content that inspires ideas and helps move the business community forward. They bring Michigan business leaders together and have in-depth discussions that will educate and interest audiences. Brian the CEO of Michigan Creative was a part of a discussion that was about developing a brand identity style guide. …

Melissa Meschke

Melissa Meschke is Featured on Michigan Business Rap

Brian Town Branding, Marketing

About Michigan Business Rap Michigan Business Rap is a radio program which produces content that inspires ideas and helps move the business community forward. They bring Michigan business leaders together and have in-depth discussions that will educate and interest audiences. Melissa Meschke the COO of Michigan Creative was a part of the discussion that was on entrepreneur Friday and was …

Sports Marketing, Snapchat icon

SnapChat for Sports Marketing

Michael Phelps Branding, Marketing

Over the past couple of years Snapchat used to be thought of as a place to share pictures for a controlled period of time.  However, as of recent, brands have started using Snapchat and has since turned Snapchat into a sports marketing machine.  Let’s take a look at how the sports industry has used the photo sharing app to help ...
Lansing Video Production

Consumer Trust: Don’t Buy It, Win It.

Brian Town Blogging, Branding, Marketing

Looking for a quick, fresh-tasting meal cultivated from GMO-free ingredients? If so, Chipotle is just around the corner and is waiting eagerly with open doors for your business. If you watch the morning news with your morning cup of coffee, however, you may be hesitant to buy another burrito bowl with extra cheese and sour cream. The Mexican Grill chain …

Lansing Marketing

Key Questions for your Business Apparel Line

Brian Town Branding, Marketing

The apparel market is a cut-throat industry, but that doesn’t mean you can’t make it. Largely due to e-commerce, the men’s and women’s apparel industries are steadily growing with projected sales of $86 billion by 2018. So how do you get a piece of the pie? Research, research, research The most common problem any business encounters is not researching enough. The …

What Are Brand Standards?

What Are Brand Standards?

Siobhan Findlay Blogging, Branding, Marketing

“Brandards” {brand standards} are your friend. So, what exactly are brand standards? They are the guidelines that bring your the entire look of your business, as well as all of your marketing materials, together. Brand standards help you to set your business apart, while creating exposure to your brand. Brand standards can be thought of as keeping consistency, which helps …