Melissa Meschke

Melissa Meschke is Featured on Michigan Business Rap

Brian Town Branding, Marketing

About Michigan Business Rap Michigan Business Rap is a radio program which produces content that inspires ideas and helps move the business community forward. They bring Michigan business leaders together and have in-depth discussions that will educate and interest audiences. Melissa Meschke the COO of Michigan Creative was a part of the discussion that was on entrepreneur Friday and was …

Sports Marketing, Snapchat icon

SnapChat for Sports Marketing

Michael Phelps Branding, Marketing

Over the past couple of years Snapchat used to be thought of as a place to share pictures for a controlled period of time.  However, as of recent, brands have started using Snapchat and has since turned Snapchat into a sports marketing machine.  Let’s take a look at how the sports industry has used the photo sharing app to help ...
Lansing Video Production

Consumer Trust: Don’t Buy It, Win It.

Brian Town Blogging, Branding, Marketing

Looking for a quick, fresh-tasting meal cultivated from GMO-free ingredients? If so, Chipotle is just around the corner and is waiting eagerly with open doors for your business. If you watch the morning news with your morning cup of coffee, however, you may be hesitant to buy another burrito bowl with extra cheese and sour cream. The Mexican Grill chain …

Lansing Marketing

Key Questions for your Business Apparel Line

Brian Town Branding, Marketing

The apparel market is a cut-throat industry, but that doesn’t mean you can’t make it. Largely due to e-commerce, the men’s and women’s apparel industries are steadily growing with projected sales of $86 billion by 2018. So how do you get a piece of the pie? Research, research, research The most common problem any business encounters is not researching enough. The …

What Are Brand Standards?

What Are Brand Standards?

Siobhan Findlay Blogging, Branding, Marketing

“Brandards” {brand standards} are your friend. So, what exactly are brand standards? They are the guidelines that bring your the entire look of your business, as well as all of your marketing materials, together. Brand standards help you to set your business apart, while creating exposure to your brand. Brand standards can be thought of as keeping consistency, which helps …

Incorporating Graphics Into Your Video

Does Your Website Need Video Content?

Brian Town Blogging, Branding, Video, Web

Business ownership requires leadership skills, teamwork, an entrepreneurial spirit, methods that work and an audience to support it. In other words, running a business requires basic resources in order gain access to even more resources. For a small business, different types of resources like money and time aren’t readily available to waste. A business plan needs to be spelled out …

graphic design

Color In Design And Marketing

Michigan Creative Blogging, Branding

The use of color in design and marketing is extremely important, but does it have a deeper meaning? There has not been very much research done on this topic, although many people think that different colors can have different effects on moods, emotions and feelings. A good example of this is the fact that many social media outlets use blue …

Lansing web design

Branding on Social Media

Brian Town Branding

According to the 2014 Social Media Marketing Industry Report; 92% of all marketers indicated their social media use generated more exposure, 80% of marketers reported that social media increased traffic to their business, and 72% used social media to develop loyal fans. We notice that social media marketing is a fantastic way to gain more exposure, but how  can you …