How Our Core Values Drive Our Business

Alicia Frank Branding

Identifying a business’s core values is fairly easy. Start with your intentions, understand your company’s value, and define from there. Finding a business with team members that implement those values is a bit harder. Core values are generally defined as the principles or beliefs that drive the behaviors of an organization. It’s an essential and guiding force to drive company …

The Practice of Selling You, to You

Shaunie Cauley Branding, Creative, Personal Growth

I’ve heard sales defined as the sharing of enthusiasm. To effectively sell ourselves on us, we may need to borrow some of that enthusiasm, from ourselves; but on a day when we were still excited about our dreams, goals, and future. Rekindling our belief in ourselves can be challenging at best; it will involve rehearsing purpose, keeping compassionate records, and …

Avoiding a Branding Identity Crises.

Shaunie Cauley Blogging, Branding, Creative, Marketing

Brand Standards Guide: What is it?   Certain companies come to mind when looking for a particular product or service, like Target or Walmart; likewise, most people can easily identify a Target branded message from a Walmart advertisement? Many can do this without needing to see things like the company’s logo. When we think of our favorite brands, we think of …

The Revitalizing Power of Saying “No” to Excess.

Shaunie Cauley Branding

  No, is such a small word in size; but one that carries such power, strategy, and weightiness.  No is often one of the first words that we learn as children. No, no, no, said every two year old! What was so easy and simple, now becomes painful to say.  We are told not to waste and to hang on …

Steps to creating a powerful brand identity

Elizabeth Carter Blogging, Branding, Digital Marketing, Marketing, Michigan Creative, Photography, Video

No matter what your company produces, having a consistent brand is essential to reach potential and current customers. In the digital age, social media marketing is becoming one of the most popular ways to receive brand recognition. However, there are several steps your company must take to capitalize on their posts before initiating a social media campaign. DEFINE YOURSELF Who …

Maximize Graphic Design for your Business eBook Pt. II: Utilizing Stock Photos

Katie Kennedy Blogging, Branding, Creative, Design, Marketing, Michigan Creative, Web, Web Design

Below is the blog we published previously on maximizing graphic design for your business eBook. We still think that you need great imagery when creating an eBook, and utilizing quality stock photos can help you reach that goal. Adding personal touches through Canva or another editing software is just the cherry on top. We were recently contacted by Amos Struck, a …

Writing isn’t dead, and you should be doing it

Katie Kennedy Blogging, Branding, Creative, Marketing, Michigan Creative, Web

Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …

Take note of these back to back national days: Mental Health Day & Depression Screening Day

Katie Kennedy Blogging, Branding, Creative, Web

Every single day seems to be a national day for something, except these two are important. You may not be aware of it, but yesterday, October 10th was National Mental Health Day. It was posted about all over social media, creating awareness for mental health, and resources too. Just about every influencer and many people on social media had something to …

web design

Simplicity Versus Complexity in Web Design

Michael Phelps Blogging, Branding, Marketing, Michigan Creative

Whenever discussing what goes into effective web design, a number of prevailing and common trends are relevant when deciding between a simple or complex web design. Some of these are: Keep your website inline with your brand, including: Colors Font Logo use Break your content up to keep it easily digestible to the reader. Keep your CTAs (Call To Actions) …