Writing isn’t dead, and you should be doing it

Katie Kennedy Advertising, Blogging, Branding, Business, content marketing, Cool, Creative, culture, Facebook, Inspiration, Instagram, Lansing, Marketing, Michigan, Michigan Creative, Michigan State University, storytelling, Web

Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …

Take note of these back to back national days: Mental Health Day & Depression Screening Day

Katie Kennedy Blogging, Branding, Business, Creative, culture, Facebook, Health, Healthy business, Internet, Michigan, PSA, Remember, Web

Every single day seems to be a national day for something, except these two are important. You may not be aware of it, but yesterday, October 10th was National Mental Health Day. It was posted about all over social media, creating awareness for mental health, and resources too. Just about every influencer and many people on social media had something to …

web design

Simplicity Versus Complexity in Web Design

Michael Phelps Blogging, Branding, culture, Marketing, Michigan Creative, sales, storytelling

Whenever discussing what goes into effective web design, a number of prevailing and common trends are relevant when deciding between a simple or complex web design. Some of these are: Keep your website inline with your brand, including: Colors Font Logo use Break your content up to keep it easily digestible to the reader. Keep your CTAs (Call To Actions) …

brand anthem video

Start 2018 Off Right with a Brand Anthem Video!

Michael Phelps Blogging, Branding, culture, Marketing, Michigan Creative, sales, storytelling

A brand anthem video. You know it when you see it, or rather, experience it. It’s the North Face video that makes you want to venture into the wilderness and explore the unknown. The Nike commercial that personifies its slogan and lights your inner fire to strive and achieve physical feats. General Electric hits you straight on with its “Ideas …

business

No one knows your business like you do.

Brian Town Blogging, Branding, culture, Marketing, Michigan Creative, sales, storytelling

No one knows your business like you do. That fact should be a source of pride and a testament to the tireless hours you have spent not just developing a product but cultivating a brand and earning a strong reputation among your clients, suppliers and competitors, as well as a respected place in your community. Having a singular insight into …

business

Human beings are storytellers by nature.

Brian Town Blogging, Branding, Creative, storytelling

Human beings are storytellers by nature. Increasingly, businesses are finding ways of tapping into our affinity for stories and discovering the power than can be unlocked by telling a simple tale. When Simon Sinek says in his TED Talk that “people don’t buy what you do, they buy why you do it,” he is speaking to the kind of business-client …

branding

How A Rebrand Can Change Your Business

Mark Debney Advertising, Blogging, Branding, Creative, Marketing

A rebrand is often the hardest and scariest part of any business attempting to change. Convincing others that this is the right decision and keeping your old, loyal audience is tricky. A rebranding process requires immense focus to pull off and Jagermeister is knee deep in a total rebranding process right now. I applaud them for trying to change their image. The …

video production

Using Video to Distinguish your Business

Mark Debney Advertising, Blogging, Branding, Video

You have outdone yourself Google, well played. Google recently released another 2-minute video campaign about the new Google Pixel 2 and it’s awesome. Their theme is titled “Ask more of your phone” and, according to the press materials, “It’s a film that celebrates Google’s love for questions and how they push us forward and tee’s up Google Pixel 2 as the …

Brian Town is Featured on Michigan Business Rap

Zach Reider Blogging, Branding, Business, Marketing, Public Relations

About Michigan Business Rap Michigan Business Rap is a radio program which produces content that inspires ideas and helps move the business community forward. They bring Michigan business leaders together and have in-depth discussions that will educate and interest audiences. Brian the CEO of Michigan Creative was a part of a discussion that was about developing a brand identity style guide. …

Melissa Meschke

Melissa Meschke is Featured on Michigan Business Rap

Zach Reider Branding, Business, Marketing

About Michigan Business Rap Michigan Business Rap is a radio program which produces content that inspires ideas and helps move the business community forward. They bring Michigan business leaders together and have in-depth discussions that will educate and interest audiences. Melissa Meschke the COO of Michigan Creative was a part of the discussion that was on entrepreneur Friday and was …