Crisis Communication: What We Can Learn from General Motors

Michigan Creative Blogging

General Motors has been in the headlines recently because of their failure to fix an ignition switch problem from 2004, which has now led to a 2.6 million vehicle recall. What went wrong mechanically and why GM failed to initiate a recall in a timely fashion are questions I cannot answer.  However, this situation does provide an opportunity for all …

Why does YOUR business need video?

Brian Town Blogging, Branding, Video

A lot of people think that their business is doing just fine without videos, but have you ever thought about how much better your business might be doing if you did have video? It’s been shown that people actually spend more time on a website or a page if it has a video. A lot of people prefer to watch …

How To Make Your Social Media Posts Visually Engaging

Michigan Creative Blogging

Facebook is at again, some of you may have noticed that your news feed looks a little different.  In the latest round of updates, Facebook decided to focus on visuals.  Pictures are now the most prominent part of a post and the text playsa supporting role.  This got me thinking, we always list pictures as one of the key components …

Facebook: The don’t read still share era

Brian Town Blogging

I would like to take this opportunity to vent a little on a phenomenon that I witness daily on Facebook and it’s driving me absolutely crazy. Last December, Facebook changed their algorithm, which gave viewing priority to liked and shared links over actual user made content. This change turned the social media platform into more of a blogging and news …

Which Video Editing Program Is Best?

Brian Town Blogging, Michigan Creative, Video

What editing program do you use? Why do you like it? What do you hate about it? Do you ever just wish that you could take components from several different programs and combine them into your own, perfect, personalized video editing software program? Yeah, me too! I have always used Final Cut Pro 7 and I love it. One of …

How to Create Engaging Facebook Content

Michigan Creative Blogging

After creating hundreds of Facebook and Twitter posts and trying to determine a golden formula to guarantee engagement, I’ve come to realize that a golden formula does not exist. It turns out that posts do not fit into a one size fits all mentality. When creating content, it is essential to keep your audience and what you want to achieve …

Finding Motivation for Blogging

Melissa Meschke Blogging, Marketing, Michigan Creative Leave a Comment

As you may have noticed, it has been several weeks since I posted last and I apologize for that. A large list of excuses come to my mind…I traveled over 1500 miles for the Christmas holiday. I quit one of my jobs. I went full time at Michigan Creative. I’m still doing personal consulting in my spare time. I’m busy. I’m …

How the Olympics are Winning the Social Media Game

Michigan Creative Blogging, Marketing, Michigan Creative Leave a Comment

It may seem like every company, brand, or event has a social media presence.  However, many of these profiles seem to exist purely out of obligation and are updated sporadically at best.  On the other hand, some organizations seem to really grasp the purpose of social media and the various platforms. The social media strategy implemented by the International Olympic …

Importance Of Good Relationships Within Your Company

John Crafts Blogging, Marketing, Michigan Creative Leave a Comment

With the rise of independent businesses and entrepreneurial spirit in today’s market, it is becoming more and more important to have a strong relationship with the people you work with, and especially those you work for. Of course being able to professionally and adequately finish a job on time is very important, but so is being able to have a …