Does Supporting a Cause Hurt Your Business?

Brian Town Blogging, Branding, Marketing

Today I came across an awesome viral ad for Burger King. In San Francisco for Pride Week, Burger King added a new burger to their menu, the Proud Whopper. Every customer, of every orientation, looked so baffled by the new addition and would repeatedly ask, “What’s different about it?” Eventually when unwrapping their burger and tasting it, they come across …

Commercials That Don’t Make You Want to Change the Channel? No Way!

Brian Town Blogging, Branding, Video

When your favorite show goes to a commercial break, do you change the channel until it comes back? Mute your TV? Make yourself a snack? Anything to avoid those 5 long minutes of boredom while you wait? If you don’t do any of these things, or anything else for that matter, and you just sit and try to pay attention …

Finally Finding What is Right For Me

Michigan Creative Blogging, Marketing, Michigan Creative, Video, Web Design

I recently started my summer by working as a Graphic Design Intern at Michigan Creative. I remember starting at Olivet College and had no idea what I actually wanted to do for the rest of my life. That really seems like the hardest thing to figure out while growing up. I changed my major a couple times and ended up …

Babies, amazing staff, Traction, hospital food and the future.

Brian Town Blogging, Michigan Creative, Photography, Video

Babies, amazing staff, Traction, hospital food and the future. Now that is an impressive title… Twenty one years ago I welcomed a beautiful baby girl into the world. Ashley Town, now going into to her senior year at GVSU has a little sister. Kora Lynn Town was welcomed to the Town family on June 4th, 2014! Quite the stretch.  Now …

Daily Motivation

Brian Town Blogging

I am constantly seeking daily motivation to inspire me and lift my spirits. I like to find videos that have a way of changing perspective, that find positivity through negative circumstances. So today as I am searching for my daily motivation I happened to stumble upon this video. http://https://www.youtube.com/watch?v=g3Rf5qDuq7M It’s a story of a young boy who was able to …

Video, film, and back to my creative roots…

Brian Town Blogging, Marketing, Michigan Creative

Video, film, and back to my creative roots… So in year three of our marketing company in Lansing, after the transition from the TIC in East Lansing to the NEO Center in Lansing, we have grown significantly and we are producing great content, website, and brand identities for our clients. However, at times, I feel like I have lost some …

“Michigan Creative”: Our own internal series

Brian Town Blogging, Video

For quite a while now we’ve been wanting to showcase Michigan Creative, our staff, and what we can do in a creative, entertaining way. There are only so many different promo-type videos that you can make to get your brand out there, while also keeping viewers’ attention. So, we decided to start making an internal videos series, kind of along …

Make Them Visible, My New Favorite PSA

Melissa Meschke Blogging, Marketing, Michigan Creative, Video

It has been quite a while since my last blog post, but yesterday I was truly touched by a video I watched and just had to share it with you guys! New York City Rescue Mission, a homeless shelter in New York City recently started an ad campaign titled, ‘Make Them Visible,’ with the intention of reminding people that living …

One Day in Detroit

Brian Town Blogging, Video

Michigan Creative Video is getting excited about participating in one day in detroit on April 26th, where we will be helping other filmmakers like ourselves to answer 10 questions about the great city of Detroit, like: “What do you love about your city?” “What is the best thing happening in your city today?” We are excited to help tell the …