Daily Motivation

Brian Town Blogging

I am constantly seeking daily motivation to inspire me and lift my spirits. I like to find videos that have a way of changing perspective, that find positivity through negative circumstances. So today as I am searching for my daily motivation I happened to stumble upon this video. http://https://www.youtube.com/watch?v=g3Rf5qDuq7M It’s a story of a young boy who was able to …

Video, film, and back to my creative roots…

Brian Town Blogging, Marketing, Michigan Creative

Video, film, and back to my creative roots… So in year three of our marketing company in Lansing, after the transition from the TIC in East Lansing to the NEO Center in Lansing, we have grown significantly and we are producing great content, website, and brand identities for our clients. However, at times, I feel like I have lost some …

“Michigan Creative”: Our own internal series

Brian Town Blogging, Video

For quite a while now we’ve been wanting to showcase Michigan Creative, our staff, and what we can do in a creative, entertaining way. There are only so many different promo-type videos that you can make to get your brand out there, while also keeping viewers’ attention. So, we decided to start making an internal videos series, kind of along …

Make Them Visible, My New Favorite PSA

Melissa Meschke Blogging, Marketing, Michigan Creative, Video

It has been quite a while since my last blog post, but yesterday I was truly touched by a video I watched and just had to share it with you guys! New York City Rescue Mission, a homeless shelter in New York City recently started an ad campaign titled, ‘Make Them Visible,’ with the intention of reminding people that living …

One Day in Detroit

Brian Town Blogging, Video

Michigan Creative Video is getting excited about participating in one day in detroit on April 26th, where we will be helping other filmmakers like ourselves to answer 10 questions about the great city of Detroit, like: “What do you love about your city?” “What is the best thing happening in your city today?” We are excited to help tell the …

Crisis Communication: What We Can Learn from General Motors

Michigan Creative Blogging

General Motors has been in the headlines recently because of their failure to fix an ignition switch problem from 2004, which has now led to a 2.6 million vehicle recall. What went wrong mechanically and why GM failed to initiate a recall in a timely fashion are questions I cannot answer.  However, this situation does provide an opportunity for all …

Why does YOUR business need video?

Brian Town Blogging, Branding, Video

A lot of people think that their business is doing just fine without videos, but have you ever thought about how much better your business might be doing if you did have video? It’s been shown that people actually spend more time on a website or a page if it has a video. A lot of people prefer to watch …

How To Make Your Social Media Posts Visually Engaging

Michigan Creative Blogging

Facebook is at again, some of you may have noticed that your news feed looks a little different.  In the latest round of updates, Facebook decided to focus on visuals.  Pictures are now the most prominent part of a post and the text playsa supporting role.  This got me thinking, we always list pictures as one of the key components …