The Best of “Film Tip Fridays”

Brian Town Blogging, Video

If you “like” Michigan Creative Video on Facebook or follow us on Twitter, then you’ve probably seen our “Film Tip Friday” posts every week. We like to post quick little tips that we think of for shooting, editing, audio, etc., and we hope that these tips help you out, if even just a little bit. Even though we post a …

Why Your Business Needs to be on Pinterest

Brian Town Blogging

Your business is already on Facebook, Twitter, LinkedIn and Google+, so why do you need to be on Pinterest, too? Isn’t it just a place for people to “pin” things they like or want to make, or how they want to plan their wedding? Well, the answer is partially yes, but it can actually help bring success to your business …

Product Placement in TV Shows

Brian Town Blogging, Branding

Have you ever noticed that a lot of TV shows will cover up the brand names on things or turn them around in a shot so those names aren’t visible? Or just use things that are very obviously just props in place of those brand name products? On the other hand, a lot of shows will keep those brands in …

Creating Logos & Brands.

Michigan Creative Blogging, Branding, Marketing

Logos are all around us. If you pay attention while you’re walking, driving, or just sitting around you will see how everything has a logo or brand that you recognize. People who design have a process of how they create logos. They make sure that people will remember and be able to point out a logo they recognize. It doesn’t …

Why Video and Social Media Go Hand in Hand

Brian Town Blogging, Video

We all know that social media is a key component to the success of any business, driving increased traffic to your website, generating leads, improving your search ranking, and much more. We have also seen, especially recently, that video is another key factor in this area. Videos engage potential clients, more so than text alone, because they are (or at …

Don’t Lose Your Creativity!

Brian Town Blogging, Creative, Marketing, Video

Just as BuzzFeedYellow‘s video states, “staying creative can be hard”. I’m sure you’ve all had that frustrating moment during a project when you just can’t seem to think of what to do next (I know I have!), but it’s important to keep your creative juices flowing, even when you’re frustrated! Sometimes it’s best to just walk away from the project …

Does Supporting a Cause Hurt Your Business?

Brian Town Blogging, Branding, Marketing

Today I came across an awesome viral ad for Burger King. In San Francisco for Pride Week, Burger King added a new burger to their menu, the Proud Whopper. Every customer, of every orientation, looked so baffled by the new addition and would repeatedly ask, “What’s different about it?” Eventually when unwrapping their burger and tasting it, they come across …

Commercials That Don’t Make You Want to Change the Channel? No Way!

Brian Town Blogging, Branding, Video

When your favorite show goes to a commercial break, do you change the channel until it comes back? Mute your TV? Make yourself a snack? Anything to avoid those 5 long minutes of boredom while you wait? If you don’t do any of these things, or anything else for that matter, and you just sit and try to pay attention …