Inbound marketing

Avoid the Most Common Pitfalls in Inbound Marketing

Michael Phelps Blogging

It’s easy to make mistakes when doing inbound marketing, but it’s also part of the process.  While you should always go for gold, coming up with a foolproof strategy at first shot is an impossible standard to live up to. As you begin your immersion into this other side of marketing, where the focus is on pulling people in (hence …

The Mindset of a Millennial

KaLyn McCullough Blogging

Odds are you’ve heard millennials are an impatient, rude, and lazy generation. While every generation has its bums and its over-achievers, it’s not fair to point fingers. These three ugly characteristics can be a good thing for society — if you don’t believe me, keep reading. We are impatient – we don’t like being told what to do, but who …

Big Investments: Camera Edition

Chloe Reynolds Blogging

Cameras are no small investment. I compare it to buying a car: you do your research on makes and models, how new or used would you like to go, then you go and spend a bunch of money on it while having a stroke as you watch your bank balance go down.  Find a purpose for your purchase With big …

Tips for Limiting Your Screen Time

Madison Graham Blogging

When I go out to dinner, I look around to see a majority of people hiding behind a screen. I’m sure a lot of people (including me), find it frustrating when trying to talk with someone who can’t look up from their phone.   For those of you with iPhones, you may be aware of the Screen Time feature in …

Specs for Social Media Videos: A Guide

Siobhan Findlay Blogging

At Michigan Creative, a lot of our videos end up being placed on websites and released onto social media. Here’s an up to date guide on what you need to know about posting videos on Facebook and Instagram.  Facebook          Posting onto Facebook, not embedding. We always recommend that when you post a video on social media, you upload the video …

Dog-Friendly Workplaces: Are There Benefits?

KaLyn McCullough Blogging

Dog-friendly workplaces are becoming more common nowadays as owners start to take their furry children with them everywhere. Studies have confirmed benefits of bringing a dog to work. I can say first hand: bringing my puppy to work makes the day a lot less stressful.  According to an article on Purina’s website, spending as little as 30 minutes with a …

email marketing

Effective Email Marketing Strategies for a Better Open Rate

Michael Phelps Blogging

In the quest for better product awareness and a bigger bottom line, companies of all stripes can always benefit from effective email marketing solutions. Michigan Creative, a savvy digital marketing firm in Lansing, offers some of our favorite, strategies for achieving a better open rate.  Quality Content This is really where it all starts, and it’s simple cause-and-effect: the more …

Lansing’s Potential: An Outsider’s Perspective

Mike Kirk Blogging

It was a late February evening and while I’m no stranger to the winter weather, having grown up in Central Pennsylvania, I sure wasn’t ready for Michigan. It was snowing sideways… literally sideways and I thought to myself, “This is a joke, right?” Well, here we are the snow subsided, I’ve had a chance to explore a bit, and my …