Below you'll find a list of all posts that have been categorized as “Blogging”
Blogging can be fun, but it can also be frustrating at times. Whether it’s for fun or business, it takes work. Blogging regularly can be a great way to increase leads and SEO as well as improve online visibility. According to Forbes, marketers who prioritize blogging are 13 times more likely to see a positive return on investment. Having a …
Business owners generally understand, and value collected consumer data samples and buying trends. As consumers also, we’ve been offered incentives for surveys. You have probably noticed the targeted ads that show up based on your browsing. It seems like ads are shown to us just by our thinking about something. How do they know? Behavioral Economics is a mix of …
Why is the concept of failure so scary? It’s like the monster under the bed that we all know probably can’t harm us. Yet the possibility that maybe, just maybe it could, and we would be exposed, humiliated and defeated (gasp) in public. After the initial dreaming stage, we often over calculate for the possibility of an adverse outcome, …
Brand Standards Guide: What is it? Certain companies come to mind when looking for a particular product or service, like Target or Walmart; likewise, most people can easily identify a Target branded message from a Walmart advertisement? Many can do this without needing to see things like the company’s logo. When we think of our favorite brands, we think of …
Even though Halloween was just a few weeks ago, it’s never too early to prepare your company for the holidays. The holiday season can be stressful and hectic, but with organization and preparation, it can be a painless and enjoyable time. Start Early When it comes to holiday preparation, the earlier the better. It’s important to reflect on what your …
Video content is easily one of the most exciting digital marketing mediums for businesses of all sizes today, and for good reason. After all, Youtube alone has over a billion users, 85% of Internet users in the The U.S. watch videos online, and a third of all activity online is spent watching video. And several studies have found that marketers …
Companies nowadays are always moving towards accessibility. One of the most important parts of making an environment accessible is understanding the needs of those you work with. MY EXPERIENCE. Since earning an Associate Degree in American Sign Language (ASL) Interpreting, I have learned a lot about different solutions to improve communication, but not all are 100% effective. For example, a …
No matter what your company produces, having a consistent brand is essential to reach potential and current customers. In the digital age, social media marketing is becoming one of the most popular ways to receive brand recognition. However, there are several steps your company must take to capitalize on their posts before initiating a social media campaign. DEFINE YOURSELF Who …
You know when you wake up and you can’t get out of bed no matter how many times you tell yourself you need to? Yeah, that’s your body and mind telling you to TAKE A BREAK. Although you may not have the luxury of being able to take a day off work or school, that doesn’t mean you can’t do …
It’s easy to make mistakes when doing inbound marketing, but it’s also part of the process. While you should always go for gold, coming up with a foolproof strategy at first shot is an impossible standard to live up to. As you begin your immersion into this other side of marketing, where the focus is on pulling people in (hence …
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