What is AdWords and How Can My Business Benefit?

Michael Phelps Advertising, Blogging, Digital Marketing, Marketing

Did you know that Michigan Creative can setup, organize, and manage current and new Google AdWords accounts? Most people don’t.

The most common question asked when discussing the possibility of on boarding a new client or pitching AdWords to an existing client is that they have a common misconception about what it is.

So in essence, what is AdWords and how can you benefit?

Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear at the top of Google’s search results page.

Does AdWords work?

Depending on the competitiveness of the keywords you’re bidding for and the relevance of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we’ve found that Google AdWords is extremely effective for many kinds of businesses, as long as they don’t waste their money on the wrong keywords, or write weak, low CTR ads.

How much does Google AdWords cost?

Many factors can affect the costs of AdWords advertising for your business. Michigan Creative will conduct an initial report on keyword competition based on the decided upon ad spend.

What are AdWords keywords?

Keywords in AdWords are the words and phrases that advertisers bid on, in hopes that their advertisements will appear on the search engine results page when people are searching for those products or services.

This is where Michigan Creative and our Digital Marketing Team comes in. Think all of this is pretty easy to manage? Think again. By missing a few simple settings you could be bidding on a pretty broad set of keywords and be showing your ads to unqualified leads who click on your ads and waste your budget. Trust an experienced company like Michigan Creative to setup and manage your PPC efforts. We work with essentially any budget and would love to have a conversation with you to discuss the possibilities!

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