The Mindset of a Millennial

KaLyn McCullough Blogging

Odds are you’ve heard millennials are an impatient, rude, and lazy generation. While every generation has its bums and its over-achievers, it’s not fair to point fingers. These three ugly characteristics can be a good thing for society — if you don’t believe me, keep reading. We are impatient – we don’t like being told what to do, but who …

Big Investments: Camera Edition

Chloe Reynolds Blogging

Cameras are no small investment. I compare it to buying a car: you do your research on makes and models, how new or used would you like to go, then you go and spend a bunch of money on it while having a stroke as you watch your bank balance go down.  Find a purpose for your purchase With big …

Photoshoot Spots: Lansing Edition

Siobhan Findlay Creative

Over the past few months I have been taking photos for Michigan Creative’s new website (coming soon!) and have been taking each person on staff to a location of their choosing for their photos. Between these shoots, my own freelance shoots, and just shooting for fun while I lived in the Lansing area, I have found quite a few really …

The Internship Search and How I Landed on Team MC

KaLyn McCullough Michigan Creative

You would think an advertising management major would find an internship easily, right? Wrong. I started applying for internships in the Fall of 2018 and everyone answered, “Sorry, but we’re looking for candidates with more experience,” but how am I supposed to gain experience if nobody will hire me? The harsh winter came and career fairs at Michigan State University …

Email Drip Campaigns: What are they and why use them?

Cassidy Oonk Marketing

Imagine you’re running a 5K. You’re feeling great, keeping pace with the other runners, but after the first kilometer, you decide to stop. “Eh, I already ran one kilometer, that should be good enough”. You’re probably thinking, “This scenario sounds silly, who on Earth would do that”? Well, in the marketing world, that’s akin to sending only one email to …

Michigan’s Top 5 Cinnamon Rolls

Chloe Reynolds Creative

One of my top missions in life, besides creating high quality video and photo material, is to find the best cinnamon roll in Michigan. Each place I travel to, I visit a popular bakery in that city and try their cinnamon rolls. In case you were on a similar mission, I decided to provide you with my Top 5.  1. …

marketing automation

Grow Your Business By Leveraging Marketing Automation

Michael Phelps Digital Marketing

Marketing automation simplifies, automates, and measures marketing actions and workflows, including content customization conversion rates. It’s important to note, however, that it’s much more than just an email application that collects contacts. Marketing automation gives you the ability to manage all of your online marketing campaigns – including database segmentation, sales process optimization, and behavioral analysis –from the convenience of …