Why Skilled Trades Need A Marketing Strategy

Why Skilled Trades Need A Marketing Strategy

Alicia Finch Marketing

There are endless amounts of great jobs available in the skilled trades industry. The problem most companies are having is reaching their talent. The industry is advancing and your marketing efforts should be too. Whether you’re trying to get the attention of wholesalers, distributors, retailers or all three, every business owner working in a skilled trade needs a marketing strategy. It’s …

5 Tips to Leverage Social Media for Business

Alicia Finch Digital Marketing, Marketing, Social Media

Social media is an ever-evolving platform that can be used to connect, engage, and grow businesses. And, now more than ever people are using social media to engage with the brands they love. According to Hootesuite, on Instagram alone, 80% of people follow at least one business. Social media is a fast, effective and inexpensive way to reach a very …

blogging tips

Powerful Tips To Help Blogging Efforts

Alicia Finch Blogging

Blogging can be fun, but it can also be frustrating at times. Whether it’s for fun or business, it takes work. Blogging regularly can be a great way to increase leads and SEO as well as improve online visibility. According to Forbes, marketers who prioritize blogging are 13 times more likely to see a positive return on investment. Having a …

The Practice of Selling You, to You

Shaunie Cauley Branding, Creative, Personal Growth

I’ve heard sales defined as the sharing of enthusiasm. To effectively sell ourselves on us, we may need to borrow some of that enthusiasm, from ourselves; but on a day when we were still excited about our dreams, goals, and future. Rekindling our belief in ourselves can be challenging at best; it will involve rehearsing purpose, keeping compassionate records, and …

Using Behavioral Economics Responsibly

Shaunie Cauley Blogging

Business owners generally understand, and value collected consumer data samples and buying trends. As consumers also, we’ve been offered incentives for surveys. You have probably noticed the targeted ads that show up based on your browsing. It seems like ads are shown to us just by our thinking about something. How do they know? Behavioral Economics is a mix of …

Embracing Failure’s Gift

Shaunie Cauley Blogging

  Why is the concept of failure so scary? It’s like the monster under the bed that we all know probably can’t harm us. Yet the possibility that maybe, just maybe it could, and we would be exposed, humiliated and defeated (gasp) in public. After the initial dreaming stage, we often over calculate for the possibility of an adverse outcome, …

Web Design Trends

Web Design Trends for 2020

Michael Phelps Marketing, Web Design

As we edge closer to the New Year, it’s time to take a look at the hottest trends we should expect to see in 2020 when it comes to web design and web development. We’ve scoured the web and assembled for you here some of the major shifts away from current design aesthetics. 2020 seems to be a year that …

Avoiding a Branding Identity Crises.

Shaunie Cauley Blogging, Branding, Creative, Marketing

Brand Standards Guide: What is it?   Certain companies come to mind when looking for a particular product or service, like Target or Walmart; likewise, most people can easily identify a Target branded message from a Walmart advertisement? Many can do this without needing to see things like the company’s logo. When we think of our favorite brands, we think of …

How to prepare your office for the holidays

Elizabeth Carter Blogging, Creative, Michigan Creative

Even though Halloween was just a few weeks ago, it’s never too early to prepare your company for the holidays. The holiday season can be stressful and hectic, but with organization and preparation, it can be a painless and enjoyable time. Start Early When it comes to holiday preparation, the earlier the better. It’s important to reflect on what your …

The Revitalizing Power of Saying “No” to Excess.

Shaunie Cauley Branding

  No, is such a small word in size; but one that carries such power, strategy, and weightiness.  No is often one of the first words that we learn as children. No, no, no, said every two year old! What was so easy and simple, now becomes painful to say.  We are told not to waste and to hang on …