Avoiding a Branding Identity Crises.

Shaunie Cauley Blogging, Branding, Creative, Marketing

Brand Standards Guide: What is it?   Certain companies come to mind when looking for a particular product or service, like Target or Walmart; likewise, most people can easily identify a Target branded message from a Walmart advertisement? Many can do this without needing to see things like the company’s logo. When we think of our favorite brands, we think of …

How to prepare your office for the holidays

Elizabeth Carter Blogging, Creative, Michigan Creative

Even though Halloween was just a few weeks ago, it’s never too early to prepare your company for the holidays. The holiday season can be stressful and hectic, but with organization and preparation, it can be a painless and enjoyable time. Start Early When it comes to holiday preparation, the earlier the better. It’s important to reflect on what your …

The Revitalizing Power of Saying “No” to Excess.

Shaunie Cauley Branding

  No, is such a small word in size; but one that carries such power, strategy, and weightiness.  No is often one of the first words that we learn as children. No, no, no, said every two year old! What was so easy and simple, now becomes painful to say.  We are told not to waste and to hang on …

Video Production

3 Ways Video Marketing Attracts the Best Talent for the Job

Michael Phelps Video

In an increasingly digital world, video marketing is emerging as the new way to reach out to customers. However, brands are also using video in another way: to recruit employees. Over the past few years, an increasing number of companies have used video to conduct candidate interviews. But employers are also using it to build and reinforce their employer brands. …

Deaf Culture in the Workplace

Elizabeth Carter Blogging, Michigan Creative

Companies nowadays are always moving towards accessibility. One of the most important parts of making an environment accessible is understanding the needs of those you work with. MY EXPERIENCE. Since earning an Associate Degree in American Sign Language (ASL) Interpreting, I have learned a lot about different solutions to improve communication, but not all are 100% effective. For example, a …

Steps to creating a powerful brand identity

Elizabeth Carter Blogging, Branding, Digital Marketing, Marketing, Michigan Creative, Photography, Video

No matter what your company produces, having a consistent brand is essential to reach potential and current customers. In the digital age, social media marketing is becoming one of the most popular ways to receive brand recognition. However, there are several steps your company must take to capitalize on their posts before initiating a social media campaign. DEFINE YOURSELF Who …

Inbound marketing

Avoid the Most Common Pitfalls in Inbound Marketing

Michael Phelps Blogging

It’s easy to make mistakes when doing inbound marketing, but it’s also part of the process.  While you should always go for gold, coming up with a foolproof strategy at first shot is an impossible standard to live up to. As you begin your immersion into this other side of marketing, where the focus is on pulling people in (hence …

The Mindset of a Millennial

KaLyn McCullough Blogging

Odds are you’ve heard millennials are an impatient, rude, and lazy generation. While every generation has its bums and its over-achievers, it’s not fair to point fingers. These three ugly characteristics can be a good thing for society — if you don’t believe me, keep reading. We are impatient – we don’t like being told what to do, but who …