Who Do You Spend Your Time With: Balcony Thinkers or Basement Thinkers?

Brooke Reed Blogging, Business, culture, Inspiration, Michigan, Michigan Creative, Motivation

As some of you may know: I am the Social Media Manager at Michigan Creative, which I love. As the majority of you may not know: I am also a part-time Mary Kay Consultant for fun. Through Mary Kay, I’ve been able to learn so much about business and leadership through our weekly meetings and weekly training sessions. It’s great …

5 Fun Facts About French Fries

Brooke Reed Blogging, Holidays, Lansing, Michigan, Michigan Creative

Honestly, National French Fry Day needs more attention. French Fries are amazing, and with how many types there are, I just had to make an article to celebrate their awesomeness! To commemorate National French Fry Day, I’m going to share with you some fun facts about French Fries so you can wow all of your friends with your extensive knowledge! …

5 Fun Events to do in Lansing This Summer

Brooke Reed Cool, Lansing, Love, Music, Travel

One of the best things about living in Lansing: The summer events! During the summer, there are so many cool festivals, concerts, and conventions to choose from when you need something fun to do. With so many options, you may be wondering which ones are worth the trip. Here is a list of my favorite events coming up in Lansing! …

Video Ads: If You’re Not Utilizing Them Now, You Should Be

Brian Town Blogging, Business, Commercials, culture, Digital Marketing, Facebook, Michigan, Michigan Creative, Social Media, storytelling, Video, Videography

The video age is upon us, my friends, and Michigan Creative wants to help make sure that your business is not falling behind. Log-in to your Facebook account and start scrolling through the Newsfeed. If you’re like most people, as soon as you log on, you’re going to see numerous videos on vast topics ranging from food, politics, or the …

web design

Simplicity Versus Complexity in Web Design

Michael Phelps Blogging, Branding, culture, Marketing, Michigan Creative, sales, storytelling

Whenever discussing what goes into effective web design, a number of prevailing and common trends are relevant when deciding between a simple or complex web design. Some of these are: Keep your website inline with your brand, including: Colors Font Logo use Break your content up to keep it easily digestible to the reader. Keep your CTAs (Call To Actions) …

brand anthem video

Start 2018 Off Right with a Brand Anthem Video!

Michael Phelps Blogging, Branding, culture, Marketing, Michigan Creative, sales, storytelling

A brand anthem video. You know it when you see it, or rather, experience it. It’s the North Face video that makes you want to venture into the wilderness and explore the unknown. The Nike commercial that personifies its slogan and lights your inner fire to strive and achieve physical feats. General Electric hits you straight on with its “Ideas …

business

No one knows your business like you do.

Brian Town Blogging, Branding, culture, Marketing, Michigan Creative, sales, storytelling

No one knows your business like you do. That fact should be a source of pride and a testament to the tireless hours you have spent not just developing a product but cultivating a brand and earning a strong reputation among your clients, suppliers and competitors, as well as a respected place in your community. Having a singular insight into …

business

Human beings are storytellers by nature.

Brian Town Blogging, Branding, Creative, storytelling

Human beings are storytellers by nature. Increasingly, businesses are finding ways of tapping into our affinity for stories and discovering the power than can be unlocked by telling a simple tale. When Simon Sinek says in his TED Talk that “people don’t buy what you do, they buy why you do it,” he is speaking to the kind of business-client …

Lansing video production

3 Ways to Use Video

Mark Debney Advertising

If you’ve ever wondered how and why some companies generate the video content they do, you aren’t alone. Anytime you watch T.V. and a commercial you either love or hate comes on, you always think, “I wonder why they decided to do that.” The beauty of video is that it generates a wonderful sense of curiosity among the people who …