branding

How A Rebrand Can Change Your Business

Mark Debney Advertising, Blogging, Branding, Creative, Marketing

A rebrand is often the hardest and scariest part of any business attempting to change. Convincing others that this is the right decision and keeping your old, loyal audience is tricky. A rebranding process requires immense focus to pull off and Jagermeister is knee deep in a total rebranding process right now. I applaud them for trying to change their image. The …

How Music Can Help Your Business

Mark Debney Advertising, Blogging, Music

Music breathes life into anything that may seem mundane. It’s so powerful that it inspires us to make that next step, whatever that may be. Nostalgia and emotion are powerful tools when it comes to advertising because we’ve all had a moment of total invulnerability when watching an ad. You see those puppies and kittens in a SPCA commercial, you …

video production

Using Video to Distinguish your Business

Mark Debney Advertising, Blogging, Branding, Video

You have outdone yourself Google, well played. Google recently released another 2-minute video campaign about the new Google Pixel 2 and it’s awesome. Their theme is titled “Ask more of your phone” and, according to the press materials, “It’s a film that celebrates Google’s love for questions and how they push us forward and tee’s up Google Pixel 2 as the …

adwords

What is AdWords and How Can My Business Benefit?

Michael Phelps Advertising, Blogging, Digital Marketing, Marketing

Did you know that Michigan Creative can setup, organize, and manage current and new Google AdWords accounts? Most people don’t. The most common question asked when discussing the possibility of on boarding a new client or pitching AdWords to an existing client is that they have a common misconception about what it is. So in essence, what is AdWords and ...

How To Thank Your Clients: Tips Learned from The Witcher’s 10th Anniversary Trailer

Brooke Reed Blogging

This month, The Witcher’s first game turns 10 years old. In this milestone, many video game industries would put out a video that would include a montage of the game that shows from where they were to where they have grown today. However, CD Projekt RED took it a step further. On September 3rd, a video came out that brought …

content marketing

How to write a great blog

Brian Town Blogging

Blogging has evolved since it took the internet by storm a little over a decade ago. Many of the same rules of blogging apply while in contrast others have died and gone to the waste side only to be replaced by better tips. Identifying the best tips for your blog is going to be based on your reason for blogging. …

Elevator Pitches: How They Can Help You Ride To The Top

Chloe Reynolds Internship, Networking, Promotion

Getting dressed up to go mingle with professionals and network with them is pretty much a love-it or hate-it scenario. As a socially awkward introvert who spends most of her time indoors with the curtains drawn and perusing the Internet, I personally am on the hate-it end of the spectrum, as I’m sure many others are. However, it doesn’t have …

The Nitty Gritty of Social Media: What Social Media Managers Do For You

Chloe Reynolds Advertising, Blogging, Facebook, Marketing, Pinterest, Promotion, Social Media, Twitter

During one of many occupational crises I’ve experienced in college as I frantically tried to figure out what I wanted to do for the rest of my life during the allotted four years, one potential career path I came upon was social media. This seemed like a good way to go, it was standard work hours and I’d spend my …