In order to better understand the basics of graphic design, it’s best to first know the definition.
Graphic design is defined by dictionary.com as “the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect”.
The definition starts off as describing graphic design as an art. Anyone who has worked on graphic design, or watched someone work on it, knows that it is indeed an art. Any good design starts with a designer coming up with artistic ways to portray a subject or idea.
A key element of almost every design is typography, which can make or break a design. Typefaces can vary between serif, sanserif, script, decorative, etc, and when you are working through the design process it’s important to remember to make sure that the typography you choose doesn’t clash with the other components of the design.
Another basic element of graphic design is color; color sets the tone and emotion for your design. The color you choose should be consistent with your company’s brand but, if you have more freedom in a design, you can be more creative with the colors you choose – just make sure they go well together!
Once you have all the components of your design, you have to bring them together on the page.
Layout and composition is a crucial part to graphic design. A good layout is balanced; there are tools you can use to help you with your layout, such as the grid system and the Rule of Thirds. The type of grid you use should depend on the design you are making, for instance if you are making a logo you will use a grid differently than if you are designing a magazine page.
A well designed project will incorporate all of these components, resulting in a balanced and visually interesting work of art.
Check out some www.michigancreative.com for some examples of what we can design for you, or fill out the form below if you have any questions!
– Siobhan Findlay