Sprint’s New Framily Frobinsons Commercial

Over the last week, Sprint has been heavily pushing it’s new ‘Framily Frobinsons’ marketing campaign. The two new ads feature a heavily mismatched family with a French speaking daughter, a hamster father, a son with a southern drawl, an African American grandpa, and an all too normal seeming mother, just to name a few. https://www.youtube.com/watch?v=n3PnPXTmGJQ https://www.youtube.com/watch?v=2nF37tnDdu4 Curious of where this …

Samsung’s Genius Oscars Sponsorship

If you watched the Oscars or even if you didn’t, you most likely know about Samsung’s sponsorship for the program. The phone brand negotiated a genius and incredibly effective sponsorship contract with the 2014 awards show. The company purchased five minutes of ad time, costing them an estimated $18 million dollars. It was also reported by WSJ that Samsung had 10 large-sized Samsung television sets, …